Elisabeth Burrow - Founder, President, Chief Roaster
In 2010 my partner moved to a farm outside Fergus. People thought that I won’t last. They thought the person they saw every day was the loud, smiley city woman they worked with. That person was me, but not the whole of me. My kindred spirit the seniors that I've met over the course of my career, they knew that I’m going to love it. Well, they were right. I returned to my adventurous roots. I explored every nook and cranny of my farm, my county, and other areas too. I reconnected to my roots of feeling touching sense. My joy in creating returned with the force of a tornado. I worked with my hands growing vegetables and flowers until I did some research and found out maybe just maybe I could grow nuts. Little did I realize that, yes we could grow nuts. So my partner and I planted 150 nuts and fruit trees in 2013. At the same time, we were receiving the families' annual jars of maple syrup. I don’t really like syrup it was a little too sweet for me, but it was really good at masking the flavour of the nuts I was buying. So I started working the recipe over and over again in my head until finally, I created my paten process for roasting nuts. I found I had a knack and a joy for roasting and creating flavoured nuts naturally. This was when Jewels Under the Kilt was born.
Michael Bain - Executive Vice President of Marketing & Sales
Michael Bain is not your typical business guy. For Michael, it’s not just about products, it’s about people. With his passion, he connects people, forging relationships to bring new ideas to the market. He’s a creative visionary who not only thinks outside the box, he’ll help design the box, ship the box, market the box, and figure out what to do with the box.
With over 30 years of experience and an award-winning track record, Michael is also a skilled organizer who has been responsible for marketing and selling millions of dollars to the retail sector. He’s been involved with every aspect of the business: sales and marketing, public relations, product development, branding, and design. He has helped create marketing and media plans with strong social media POV, set up brokerage and distribution networks, and negotiated 1,000s of purchase orders including retail structure and promotional and discount initiatives.
From start to finish, he has succeeded in marketing projects in every venue including pharmacy, grocery, natural food, mass, convenience, food service, department stores, and e-commerce in locations across North America and internationally.
Michael began his career as a performer which explains his ease and confidence in any circumstance. He founded ‘Three Cheers for Showbiz’ a dinner theatre company based in Toronto. Since those early days, Michael has owned or partnered in a number of companies: Artwear, a Canadian handcrafted jewelry company; Swiss Medica, a publically traded company manufacturing topical pain analgesics; RainMaker Beverages, an international award-winning manufacturer of organic beverages; and now 4000 Degrees, Inc. consulting start-ups throughout North America.
As an owner and EVP of Jewels Under the Kilt, Inc. Michael leads the marketing, advertising, packaging, and sales teams to reposition and rebrand these healthful and delicious nuts. Now Michael is building networks/partnerships with brokers, distributors, and retailers.